Tie Shop Project

Challenge

in January 2024,

The client, TieShop, faced significant digital marketing and operational challenges with their existing website built on Laravel. WebAscend was tasked with converting the website to Shopify to enhance usability and e-commerce functionality. Additionally, the challenge extended to improving the site’s SEO performance and Google ranking, alongside optimizing product listings to increase visibility, traffic, and sales. The overarching goal was to seamlessly transition TieShop to a more robust and user-friendly platform while bolstering its online presence and market position.

Solution

To address TieShop’s challenges, WebAscend implemented a comprehensive digital transformation strategy. The first step involved transitioning the website from Laravel to Shopify, enhancing the platform’s usability and e-commerce capabilities. This move facilitated a more streamlined and user-friendly shopping experience, directly contributing to an improved customer journey.

To tackle the issue of poor SEO performance and low Google ranking, our team conducted an in-depth analysis to identify and integrate consistent, high-impact keywords throughout the website. This strategic keyword optimization significantly increased TieShop’s visibility on Google, propelling the site from a ranking of 2 million in January to 1.4 million in under a month. Moreover, TieShop now ranks on the first page of Google search results for multiple targeted keywords, marking a monumental leap in their online presence.

The ongoing product optimization process for over 1000 products is set to enhance product visibility and attractiveness to potential customers, further driving traffic and sales. This meticulous effort ensures each product is effectively showcased and aligned with SEO best practices.

Lastly, we provided comprehensive training for the TieShop IT team, empowering them with the knowledge and skills needed to manage, update, and optimize the website independently. This capacity-building approach ensures the sustainability of the site’s performance and allows for real-time updates and edits, aligning with the dynamic nature of the e-commerce landscape.

Through these targeted solutions, WebAscend not only revitalized TieShop’s online presence but also laid a solid foundation for continued growth and success in the competitive digital market.